Product feeds with GTIN, stock and trackable links.
Choose market, category and format.
How to get access
Approved affiliates automatically receive entitlement to eligible feeds. Specify your market, category and format during signup. The signed URL arrives by email and expires after 90 days. Renewal is automatic: each service tick checks delivery and renews it when due while eligibility continues; a recent delivery can keep its URL. Use the current URL from the email to import your feed.
Availability and stock updates depend on each program's catalog. Available formats are xml, tsv, csv and json.
Program rules
Each program has a rules summary (terms_summary): review permitted markets, channels and uses before publishing. Downloading the feed means accepting the applicable network terms. The summary does not replace those terms.
Synthetic sample — fictional example
These three rows illustrate the schema: GTIN identifies the product, stock indicates units and link represents the trackable URL. Names, GTINs, stock and URLs are fictional; example links do not work or contain credentials.
Google Merchant Center with your own site
- Publish a real product page with matching price, availability and a purchase experience compliant with Google's policies. Claiming a domain does not make an affiliate redirect site eligible.
- Verify and claim your domain in Merchant Center. The
linkmust use the advertiser's claimed domain. - Append
?landing_template=https%3A%2F%2Fpublisher.example%2Fp%2F%7Bid%7Dto your signed URL. Supported placeholders:{id},{gtin},{sku},{country}; values are URL-encoded. Use&if the URL already has parameters. - Add XML or TSV as a scheduled-fetch data source. Set country, language, shipping and taxes; review Diagnostics and link Google Ads. Replace the signed URL when its renewal arrives.
With landing_template, link points to your page and ads_redirect/clickwise_link carry the commission-tracked deeplink. Google requires the redirect to reach the same landing content and compatible domains for parallel tracking: this template does not change the Clickwise deeplink's final destination. Do not use it to bypass that requirement. Free listings use link, not ads_redirect.
CSS in Europe
A registered CSS can advertise products linking to the merchant within its authorized CSS setup, without a publisher landing page. Without a template, the feed retains the Clickwise deeplink. Check the final domain, merchant account, supported countries and program permissions; affiliate access does not confer CSS status.
Microsoft Merchant Center / Bing and comparison sites
Authorized aggregators can import Google-format XML with seller_name (source shop or program name) and ads_redirect; verify that the name identifies the actual seller. Configure your store, market and Shopping campaign under Microsoft policies. Comparison sites can use XML, TSV, CSV or JSON: group by GTIN, retain the offer ID and send clicks through clickwise_link or the deeplink to preserve attribution.
Format, refresh and acceptance
The feed contains availability, not inventory quantities. Prices and sale prices use two decimals and currency; free shipping appears only with source evidence. Request gzip and revalidate with ETag/Last-Modified. The first complete GET download is recorded as acceptance through the download counter and timestamp; HEAD and 304 do not count as new downloads.
By downloading or using this feed you accept the terms and conditions of the affiliate network of each program it contains (linked from each program page in your panel) and the Clickwise affiliate terms. Please promote only within those terms.
Google: link · Google: ads_redirect · CSS requirements · Microsoft product attributes
| GTIN | Product | Stock | Link |
|---|---|---|---|
| 0000000000017 | Demo One | 12 | https://example.invalid/product/one |
| 0000000000024 | Demo Two | 5 | https://example.invalid/product/two |
| 0000000000031 | Demo Three | 0 | https://example.invalid/product/three |
Download this sample as XML · CSV · TSV · JSON — fictional data, checksum-valid GTINs, links point to example.invalid
Step-by-step guide: import this feed into WooCommerce with WP All Import
What you can build with GTIN feeds
Two feeds: GTIN and the full catalogue
Two feeds: GTIN for Google Shopping in Europe and price comparison; the full catalogue for everything else.
Short feed — GTIN. Only products with a valid GTIN/EAN code — today 400,000+ deliverable with your link.
- For: Google Shopping in Europe (through the CSS programme) and price-comparison sites.
- Why it's short: Google and comparison sites identify a product by its GTIN. Without a GTIN you can't match the same product across stores or list it properly in Shopping, so only products that have one are included.
- Build with it: comparison pages. If you run a comparison site and are a CSS — or work with one — our multi-store GTIN catalogue helps you build comparison pages — together with your other sources — that can appear in Google Shopping across the EEA, Switzerland and the UK, including free listings where Google offers them, within Google's policy. This is the only compliant route: affiliates can't upload other merchants' products to their own Merchant Center.
Long feed — the full catalogue. Every product with a deliverable link, with or without a GTIN.
- For: content sites, buying guides, coupons and cashback, social, widgets and AI shopping agents — any use where you don't need to match products by code.
- Build with it: "best price" and "compare offers" widgets and content blocks with your tracked links; and AI shopping agents, through our API and MCP, that find offers and return tracked links programmatically — no scraping.
Start: tell us your country and categories and we'll share a sample and your applicable limits.
(Program permissions and each programme's terms apply. A feed does not guarantee Merchant Center or CSS acceptance. Figures describe a snapshot, not live availability.)